Insights gives Craft CMS websites privacy-friendly analytics. It focuses on practical metrics like pageviews, referrers, devices, overall traffic trends, and visibility signals related to AI and LLM-driven discovery.
You can learn more about tracking, reporting, and privacy approach on the official Insights page.
It is a good fit for teams that want meaningful reporting without invasive tracking. Instead of collecting excessive personal data, it emphasizes clear and useful website insights.