Insights is a privacy-friendly analytics plugin for Craft CMS. It helps you understand how people are using your website by showing meaningful metrics such as pageviews, referrers, devices, and overall traffic trends directly inside the control panel.
Instead of relying on invasive tracking or sending your data to external analytics platforms, Insights keeps reporting focused, lightweight, and useful for editorial and marketing teams working in Craft.
LLMify helps prepare your Craft CMS content for AI-driven discovery. It turns your content into clean, structured formats that large language models can understand more reliably, making it easier for AI assistants and AI-powered search tools to interpret the meaning of your pages.
You stay in control over what is exposed, how entries are represented for AI systems, and which content should appear in generated outputs such as markdown, llms.txt, and llms-full.txt.
The new LLMify integration brings AI visibility into the Insights dashboard. This gives you a first look at how your content is being surfaced and understood by AI systems alongside your classic website analytics.
It is a simple way to connect traditional traffic insights with the growing importance of AI-based discovery — all from within Craft CMS.
Traditional analytics tell you what happened after a visitor arrived. AI visibility tooling helps you prepare for how discovery happens before the click.
By combining Insights and LLMify, you get a modern Craft CMS setup that is both privacy-conscious and future-ready:
If you want a website that works well for both human visitors and AI-powered discovery, these two plugins are a strong foundation.